Coffee · everyday ritual
DAILY
A good start, every day.
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01 / THE BRIEF
A good start, every day.
Build an everyday coffee campaign around the small pleasure of a morning ritual. Keep the message warm, direct and readable at a glance.
02 / ART DIRECTION
The terracotta cup is the visual anchor. Butter-yellow space and generous type keep the image inviting without making the composition busy.
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Rubik · Type & composition
03 / ADAPTATIONS
The complete set.
The square pairs type with the cup. The vertical version gives the ritual more breathing room; the wide banner separates the message from the photograph.
