Travel · the scenic route
OFFGRID
Let the road surprise you.
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01 / THE BRIEF
Let the road surprise you.
Build a travel campaign that invites spontaneous exploration. Let the landscape, rather than a package offer, carry the message.
02 / ART DIRECTION
The winding road guides the eye toward the sea. Deep teal type, apricot space and a small coral accent give the scene an editorial identity.
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Rubik · Type & composition
03 / ADAPTATIONS
The complete set.
Square crops keep the road visible. The story builds vertically from sky to coast; the banner turns the landscape into a window beside the message.
